Are you proactive or reactive when disruption strikes? An industry panel discussion explored current advances in this space and how they can build a stronger traveler experience. We've recapped a few key points, or you can watch the one-hour webinar on the BTE site.
Three take-aways from this webinar:
- Context matters.
Getting the right information to the right traveler at the right time requires having information about them and their situation to provide a positive experience.
"Who's watching, who can help, and what do they need."
- Reducing friction can reduce cost.
When travelers miss a connection or have the entire trip cancelled, corporations and their TMCs start dealing with unexpected costs in productivity and re-accommodation.
- Proactive tools enable TMCs to build trust.
When agencies are immediately aware of serious disruptions, they have more options to provide service and support to their impacted travelers.